Many eyewear producers believe that customers would not download a Virtual Try-on (VTO) mobile application due to the perceived inconvenience. However, they need to recognise the numerous advantages a VTO app can provide for their company.
First and foremost, having a VTO app can greatly enhance a company’s image. By offering a cutting-edge and convenient solution for trying on glasses, a company can demonstrate that they are at the forefront of technology and customer service. Additionally, the app can be a powerful tool for fidelisation, as customers who have previously tried on glasses using the app will likely return to the app and the company for future purchases.
Furthermore, a VTO app can be a valuable tool for marketing and client knowledge. By tracking customer interactions and behavior within the app, a company can gain valuable insights into their target market and tailor their marketing efforts accordingly. Additionally, having a VTO app can provide a more direct and personal connection with customers, allowing a company to build a stronger relationship with them.
Finally, it’s important to note that customers don’t have to download an app to use it, thanks to instant apps and clip apps. These technologies allow users to access and use an app without the need for a full download, making it even more convenient for customers to try on glasses using a VTO app.
In addition to the advantages already mentioned, the use of instant apps and app clips can also increase the reach and visibility of a VTO mobile application. These technologies allow users to easily access and try out the app without committing to a full download, which can increase the likelihood that users will become interested in the app and ultimately decide to download it.
Instant Apps and App Clips are small, fast and lightweight version of an our try-on app, that can be accessed by scanning a QR code, NFC tag or through a specific link. By incorporating instant apps and app clips into a VTO mobile application, glasses producers can increase the convenience and accessibility of their app for customers, and also increase their reach and visibility.
In conclusion, glasses producers should not overlook the benefits that a VTO mobile application can provide for their company. By offering a convenient and cutting-edge solution for trying on glasses, a VTO app can greatly enhance a company’s image, increase customer loyalty, and provide valuable insights into their target market.